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Tag Archives: Social

Engaging Youth Through Social Media Marketing

February 23, 2012   admin   No comments

The youth has always been the target to a variety of marketing campaigns whether or not they are the end consumers. They are said to play an influencing role in the buying decisions of the family and cannot be ignored when it comes to creating marketing communication strategies.

At the same time, modern day internet marketing strategies have been able to easily incorporate the youth into their campaigns and this is mainly because of the dawn of Social media. Social platforms on the web have made it extremely easy for marketers to gain access to… Continue reading

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Exposure of Social Media in Ireland

February 18, 2012   admin   No comments

Social media in Ireland is just like every country in the world is taking an absolute hold over the country.  Recent uprisings in Tunisia, Egypt and Libya have all stemmed in some part from social media websites such as Facebook and Twitter.  Social media in Ireland has not and will probably never have the same affect on the country and although it may be able to cause such problems as the crashing of parties and maybe verbal and physical attacks, there is no way that social media in Ireland, using Facebook and Twitter as prime examples, will ever… Continue reading

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Revolutionary Changes Within The Social Media In 2010!

February 13, 2012   admin   No comments

2010 has been one revolutionary year. We saw the rise of tablet computers, blu-ray, robotics, and so on. But, what we didnt notice is that there have been noticeable changes in the trends of the World Wide Web as well. Till last year, Google was supposed to be the leader but today things have changed. It seems like social media websites like Facebook and Twitter have already declared war on Google and for sure there has been a tremendous change in the mindsets of online marketers as well. Think of it there was a time when marketers completely… Continue reading

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What is Corporate Social Responsibilty?

February 13, 2012   admin   No comments

What is Corporate Social Responsibility?

 

Introduction.

Would you believe it if I tell you that the Nobel Prize-winning economist Milton Friedman (1962) had opposed to the underlying premise of Corporate Social Responisibilty and feel that the sole responsibility of business is profit maximization.

 

He wrote in his book, Capitalism and Freedom, this statement:

 

“The view has been gaining widespread acceptance that corporate officials……have a social responsibility that goes beyond serving the interests of their stockholders….This view shows a fundamental misconception of the character and nature of a free economy, there is one and only one social responsibility of business – to use… Continue reading

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Social relationship-Responsible For the overall growth of an individual

February 12, 2012   admin   No comments

By social relationship we mean the various ways and means by which people of the society interact with each other while living with the people of that society. They form a relationship with each other which forms the basic structure of a society. If a person lives in the society then, he cannot stay alone. He needs somebody or the others to form a relation. They enter into friendship with somebody and spend quality time with him.

In order to get respite from the boredom of life, we generally switch over to some kind of… Continue reading

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Are fortune 100 companies stepping towards Social media?

February 10, 2012   admin   No comments

A study has shown that 79 out of the 100 fortune companies have adopted social media phenomenon. At a glance, this seems significant because this communication tool has gathered followers all over. It is quite early to observe because these stats are sure to change in future course.

The study has found that 65% of these companies are active on Twitter, 54% of the companies are using Facebook and have a Facebook page, almost half of them have a YouTube channel and a third of them have proper corporate blogs. But only 20%… Continue reading

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